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• Evaluating the Cost of Capital for Debt, Preferred Stock
and Common Stock to Determine an Appropriate Rate of Return for
Product Investments, Marketing and Sales Programs, etc.
• Using Net Present Value Analysis (NPV) and an Appropriate
Rate of Return to Calculate the Return on Investment (ROI) from
New or Existing Product Investments, Marketing and Sales Programs,
Manufacturing Equipment, Information Technology Software and Systems,
etc.
• Using Reverse Planning to Manage Business Ventures and
Product Investments
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